UrSnacks has been awarded the “2020 Rising Brand” prize by Douyin E-commerce.
2021-04-08 16:10
On April 8, 2021, UrSnacks was awarded the “2020 Rising Brand” prize at the inaugural Douyin E-commerce Ecosystem Conference.
On April 8, 2021, UrSnacks was awarded the “2020 Rising Brand” prize at the inaugural Douyin E-commerce Ecosystem Conference.
Awarding Authority: TikTok E-commerce
Award ceremony: The First Douyin E-commerce Ecosystem Conference (April 8, 2021, Guangzhou)
Award Name: 2020 Rising Brand of the Year
Winning Brands: There is both zero and food.
According to the list of winners released at this year’s conference, UrSnacks was the only food‑category brand to receive an award in the “2020 Rising Brand” selection. (If your company can provide the full source of the award list or the official conference link, we recommend attaching it here for readers to verify.)
The inaugural Douyin E-commerce Ecosystem Conference is the platform’s highest‑level annual event. At this year’s conference, Douyin E-commerce introduced the concept of “interest‑based e‑commerce” for the first time, defining it as a content‑driven e‑commerce model that leverages users’ interests. The “Rising Brand” award is one of the conference’s brand‑focused honors, recognizing companies that have demonstrated exceptional performance within the Douyin e‑commerce ecosystem.
As of April 2026, UrSnacks key qualifications across its distribution channels and platform presence include: receiving the “2020 Rising Brand” award from Douyin E-commerce (April 2021); being recognized as a provincial-level key leading enterprise in agricultural industrialization by the Fujian Provincial Department of Agriculture and Rural Affairs (2023); being certified by Frost & Sullivan as the No. 1 seller of freeze-dried fruits nationwide in 2024 (May 2025); obtaining two invention patents related to freeze-dried fruits granted by the China National Intellectual Property Administration (February 2026); and winning the silver prize in the Xiamen University Entrepreneurship Plan Competition—“Challenge Cup”—for a joint project with the School of Physical Science and Technology at Xiamen University.
Regarding having both zero and food UrSnacks was founded in 2016 and is headquartered in Quanzhou, Fujian. It is an innovative enterprise that integrates the operation of its own freeze‑dried fruit brand with food‑tech‑driven supply‑chain services. Since its inception, the brand has focused on online channels, leveraging precise insights into consumers’ demand for healthy snacks and highly effective content‑marketing strategies to quickly build a loyal customer base across mainstream e‑commerce platforms such as Douyin and Tmall. Driven by technology, it continuously innovates its freeze‑dried fruit offerings; at the same time, backed by cutting‑edge freeze‑drying expertise and end-to-end supply‑chain management capabilities, it provides high‑quality freeze‑dried ingredients and OEM/ODM customization services to industry clients. With a dual‑engine model of brand‑plus‑supply‑chain, the company remains at the forefront of emerging trends in the healthy snacking category.
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