WHY US · 01
Why we are well-suited to the quality supermarket and KA channels
From selecting raw materials and product category positioning to operating in-store merchandise displays, a comprehensive channel adaptability has been developed, consistent with the actual procurement logic of supermarkets centered on quality.
- In-house R&D
- 10+ Direct from the Source
- Multi-category coverage
- Bistatic Collaboration
Clean ingredients, certified by KA’s rigorous selection process.
The freeze-dried fruit boasts an ultra‑simple ingredient list, with no unnecessary additives, meeting the rigorous KA selection criteria that supermarkets and retailers apply to healthy snacks. This streamlines quality‑control reviews and shelf‑placement coordination, ensuring seamless integration into premium product categories.
Independent subcategory, without cannibalizing existing shelf space.
Positioned within the niche “premium fruit snacks” segment, it is introduced as a standalone subcategory that complements—not replaces—existing dried fruit and nut shelves, thereby reducing intra‑category cannibalization and enriching the quality‑focused snack assortment in supermarkets.
Long-term storage at room temperature, eliminating the need for cold-chain logistics and shelf-life constraints.
All SKUs are shelf-stable products that can be stored at room temperature, eliminating the need for cold-chain storage and refrigerated display. This effectively reduces inventory‑management burdens and loss‑prevention pressures for quality‑focused supermarkets, aligning seamlessly with a long‑term, stable shelf‑operation rhythm.
Multi-zone display, flexibly adaptable to various scenarios.
A single SKU can be flexibly displayed across multiple formats—such as the snack aisle, the fruit section, the health‑food aisle, and festive‑themed end‑cap displays—meeting the varying seasonal and category‑adjustment needs of quality‑oriented supermarkets.
CORE SKU · 02
SKUs tailored for quality supermarket channels
Carefully curated core SKUs that meet KA’s stringent selection criteria, covering a diverse range of consumer scenarios—including widely recognized bestsellers, higher‑priced premium options, health‑focused products, and family‑size packaging.
78g freeze-dried strawberries
Target Audience · Scenarios
L3 Midfielder · Household Purchases / Kids’ Snacks
Reasons for recommendation
A nationally beloved freeze-dried fruit product with strong brand recognition, ideal for everyday family shopping and parent–child sharing.
58g freeze-dried durian
Target Audience · Scenarios
L3→L4 Transition · Premium First-Try Experience / High-Value Add-On
Reasons for Recommendation
High‑value SKUs that drive higher average transaction values and boost category gross margins, with differentiated flavors that reinforce the brand’s quality positioning.
96g Banana Combo
Target Audience · Scenarios
L3 Midfielder · Family Sharing / Parent-Child Snacks
Reasons for Recommendation
Strong sense of cohesion, ideal for family sharing and parent‑child snack‑time occasions, balancing high average order value with convenient shareable packaging.
58g freeze-dried apple, original flavor
Target Audience · Scenarios
L3 Midfielder · Everyday Fruit Substitution / Health & Wellness Shopping
Reasons for recommendation
The core new product that best aligns with clean‑label ingredients and family health, perfectly in tune with the trend of quality‑focused supermarkets upgrading their health‑oriented offerings.
REAL CHANNEL · 03
Real-World Displays and Channel Case Studies
The product is promoted in leading high-quality supermarket chains and has demonstrated stable sales performance in various formats, including high-end endcap displays, best-selling product promotions, quality-focused shelf walls, and seasonal events.
Cooperative Quality Supermarket System
Number of covered stores
Display format
Average daily PSD per store (a certain quality supermarket)
FACTORY · Six Major Scenarios
China Resources Ole’ · Haiya Fun City
Premium‑category shelf · Price‑range combo display
Pangdonglai · Lifestyle Plaza
Strengthen single-product recall · Build stronger shelf‑space momentum
Rainbow
Theme-end shelf · Multi-category combination exposure
Walmart China
Ito-Yokado · Jinhua Store
Japanese‑style premium positioning: Strawberry + Durian combo
BBK · Themed Display Stacks
Strawberry + Jackfruit Combination · Scenario-Based End-Of-Aisle Display
PARTNERS · 04
Cooperative Quality Supermarkets
Note: The above examples represent only a selection of clients with whom we have collaborated, are currently collaborating, or have engaged in phased partnerships. Collaboration arrangements may be adjusted dynamically in response to project timelines and channel strategies. For official external use, please refer to the most recent authorization and the actual partnership status.
FAQ · 05
Frequently Asked Questions
Can we start with a small trial sale?
We support small‑batch trial sales. For premium supermarket and KA customers, we offer initial product‑placement plans that can be flexibly tailored to the number of stores and SKU mix, helping to reduce channel‑entry risks and enabling you to validate sales performance before gradually expanding your distribution footprint.
What cooperation models are available? Do you support distribution or direct supply?
We support two collaboration models: direct brand supply and regional distribution. For high‑end supermarket KA customers, we typically adopt a combination of direct brand supply and local warehouse‑to‑store logistics coordination to ensure stable supply and rapid after-sales response. The specific cooperation model can be tailored through one‑on‑one discussions in accordance with the KA system’s requirements.
Which sales channels are suitable for your freeze-dried fruit products?
Freeze-dried fruits are suitable for a variety of distribution channels: premium supermarkets and key accounts (such as Ole’, blt, Ito-Yokado, and Pangdonglai), membership‑based warehouse clubs (like Sam’s Club and Hema X), e‑commerce platforms (including Tmall, JD.com, and Douyin), convenience stores and community group‑buying networks, as well as corporate bulk‑purchase and gift‑giving scenarios. This page is specifically tailored to provide solutions for the premium supermarket and key‑account channel.
What is the shelf life of freeze-dried fruit, and what are the recommended display conditions?
All freeze-dried fruit products are shelf-stable at room temperature (with a shelf life of 12 months or longer), eliminating the need for cold-chain storage and display. They can be flexibly integrated into shelf‑level, end‑cap, point‑of‑sale, and seasonal‑themed displays. For detailed shelf-life information and display recommendations, please refer to the product data sheet or contact your BD team.
Will this product category overlap with the existing dried fruit and nut offerings of quality supermarkets, potentially leading to internal cannibalization?
As a distinct subcategory, freeze‑dried fruit differs significantly from traditional dried fruits and nuts in terms of processing methods, flavor retention, and ingredient simplicity. Positioned within the “premium fruit snack” niche, it is typically introduced as a quality‑enhanced add‑on SKU to existing categories—rather than displacing them—thereby creating opportunities for category growth.
Does it support regional exclusivity or custom specifications?
For key account (KA) customers, we can offer differentiated collaboration solutions—subject to compliance—including region‑exclusive supply, customized specifications (such as large‑size packaging exclusively for membership stores or festive gift boxes), and seasonally themed packaging. For details on customization scope and minimum order requirements, please contact the BD team for assessment.
Great products × strong distribution channels—business will naturally follow.
Submit your request to partner with quality supermarkets, and a dedicated channel manager will contact you within 24 hours to provide SKU portfolio recommendations, store‑placement strategies, and in‑store merchandising support.
Please send an email immediately to stay in touch with our work.
400-8090-330
+86 18005073978 (WeChat · WhatsApp)
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