In 2022, the Quanzhou Evening News reported on UrSnacks: Exploring a New Category of Freeze-Dried Fruit Products Through Freeze-Drying Technology.
2022-07-11 14:01
On July 11, 2022, the Quanzhou Evening News published an article titled “Quanzhou’s Innovative Tech‑Driven Enterprises Leverage New Technologies to Unlock New Markets in the Food Industry,” highlighting the development practices of innovative, technology‑focused companies within Quanzhou’s food sector. The report noted that the food industry is a signature pillar of Quanzhou’s manufacturing landscape, and according to the 14th Five‑Year Plan, the city aims to push the total output value of its food industry beyond RMB 200 billion by 2025. Against the backdrop of industrial upgrading and shifting consumer demand, Quanzhou is seeing a growing number of food enterprises that are pioneering new markets through technological innovation and sustained R&D investment.
On July 11, 2022, the Quanzhou Evening News published an article titled “Quanzhou’s Innovative Tech‑Driven Enterprises Leverage New Technologies to Unlock New Markets in the Food Industry,” highlighting the development practices of innovative, technology‑focused companies within Quanzhou’s food sector. The report noted that the food industry is a signature pillar of Quanzhou’s manufacturing landscape, and according to the 14th Five‑Year Plan, the city aims to push the total output value of its food industry beyond RMB 200 billion by 2025. Against the backdrop of industrial upgrading and shifting consumer demand, Meanwhile, Quanzhou is seeing a growing number of food companies that are tapping into new markets through technological innovation and R&D investment.
Dust-free workshop for freeze-dried fruits
Fujian UrSnacks Technology Co., Ltd., one of the innovative, technology-driven food companies highlighted in the report, has garnered attention for its focus on the “freeze‑dried fruit” category. The article notes that since its founding in 2016, UrSnacks has targeted a previously overlooked market segment—freeze‑dried fruits—using advanced freezing technology to transform fresh fruit into convenient, snack‑style freeze‑dried products. This approach meets young consumers’ demand for portable, healthy snacks while preserving the fruits’ nutritional value and enabling year‑round availability of out‑of‑season produce.
In the report, Chen Shiwei, head of UrSnacks, stated: “We preserve fresh fruit using freeze‑drying technology to create a no‑moisture ‘freeze‑dried fruit’ snack. This not only caters to young consumers’ penchant for nibbling but also locks in the nutrients of fresh fruit while enabling year‑round availability of out‑of‑season produce.”
Targeting the young consumer segment that “loves health and indulges in snacks,” UrSnacks continues to invest in R&D, integration, and upgrades based on freeze-drying technology. The report notes that while freeze-dried fruit processing is not a pioneering innovation, the domestic market for this category had previously been virtually untapped. Coupled with the genuine preferences of younger consumers… Driven by genuine market demand, the company has pioneered the freeze-dried fruit snack market through product innovation, while simultaneously helping farmers increase their incomes and enabling employees to start businesses together.
According to the report at the time, UrSnacks had achieved an annual output value of 300 million yuan, obtained approval for 16 design patents, and was in the process of filing several invention patent applications. The report also noted that the company was enjoying a strong order book and that market demand was expected to grow further.
The report also noted that the Jinjiang City Innovation, Entrepreneurship, and Creation Park—where UrSnacks is located—is one of the platforms dedicated to supporting the transformation and upgrading of traditional industries while incubating and nurturing emerging sectors. Through targeted matchmaking initiatives, the park introduces R&D breakthroughs to market‑oriented enterprises, thereby bolstering the growth of innovative companies. According to relevant officials, individual innovations, when aggregated, can ultimately coalesce into robust industrial support.
The report chronicles the phased explorations undertaken by UrSnacks in the development of the freeze‑dried fruit category, while also highlighting the practical approach adopted by innovative enterprises within Quanzhou’s food industry chain—leveraging technology, R&D, and consumer insights to drive the growth of this emerging product category.
Regarding having both zero and food
Founded in 2016 and headquartered in Quanzhou, Fujian, UrSnacks is a food company that focuses on the R&D, production, and brand management of freeze‑dried fruit products. The company operates the freeze‑dried snack brand “UrSnacks,” with a product portfolio that includes finished freeze‑dried fruit items, freeze‑dried fruit ingredients, and… OEM customization services and other related areas.
On the consumer side, UrSnacks develops products tailored to consumption scenarios involving freeze‑dried fruits and snack foods; on the supply side, leveraging its supply chain network and raw‑material management expertise, the company provides freeze‑dried fruit product solutions to customers across the food industry.
Source of the report: https://www.qzwb.com/gb/content/2022-07/11/content_7150966.htm
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