UrSnacks Durian Freeze-Dried Snack Wins the “Annual Most Innovative Product” Award at the Cross-Strait Food Fair.
2019-07-10 16:21
In July 2019, the durian freeze-dried product under the UrSnacks brand won the “Annual Most Innovative Product” award at the Third Cross-Strait Food Fair (and the Sixth Fujian–Taiwan [Quanzhou] Food Fair). The award was jointly presented by the Cross-Strait Food Fair Organizing Committee and the China Food Industry Strategic Alliance, with the event held at the Jinjiang International Convention and Exhibition Center in Jinjiang City, Fujian Province. According to the information available at the time of the award application and presentation, the recipient was Jinjiang Liantianhong Food Co., Ltd. Currently, the business related to the UrSnacks brand is continuously operated by Fujian UrSnacks Technology Co., Ltd.
In July 2019, the durian freeze-dried products under the UrSnacks brand were awarded the “Most Innovative Product of the Year” at the Third Cross-Strait Food Fair (and the Sixth Fujian–Taiwan (Quanzhou) Food Fair). The award was jointly presented by the Organizing Committee of the Cross-Strait Food Fair and the China Food Industry Strategic Alliance, with the event held at the Jinjiang International Convention and Exhibition Center in Jinjiang City, Fujian Province. According to the information available at the time regarding the nomination and presentation of the award, the recipient was Jinjiang Liantianhong Food Co., Ltd. Currently, the business operations associated with the UrSnacks brand are continuously managed by Fujian UrSnacks Technology Co., Ltd.
The Cross-Strait Food Fair is one of the food industry’s premier trade shows, long dedicated to fostering exchanges and collaboration in the snack‑food sector and related industries. This award underscores the industry’s recognition of UrSnacks durian freeze‑dried products for their innovation and outstanding performance.
Award-winning product: Durian Freeze-Dried — The Starting Point for Rising from a Single-Item Innovation to Category Leadership
This award is among all the publicly disclosed honors of UrSnacks. The only award that recognizes specific products. All other awards are brand‑level or corporate‑level recognitions; only this one evaluates the innovativeness of a specific product.
The award was presented in 2019, and the UrSnacks brand traces its origins back to 2016. Having been established for just three years, it has already earned industry‑level recognition for product‑level innovation, demonstrating that from its earliest stages, the brand had firmly set a clear strategic focus on freeze‑dried fruit.
Durian freeze‑dried snacks are one of UrSnacks flagship products, crafted using FD freeze‑drying technology—vacuum freeze‑drying—which sublimates moisture directly from the fruit under low‑temperature, vacuum conditions, preserving the original flavor, color, and nutritional content to the greatest extent. This cutting‑edge process gives the product distinctive selling points: “no preservatives added, no frying, and an extended shelf life,” while also serving as the technological foundation for UrSnacks continued deep cultivation in the freeze‑dried fruit market.
The product accolades earned by Durian Freeze-Drying not only underscore UrSnacks early prowess in innovation but also mark a pivotal starting point for the brand’s sustained growth in the freeze-drying sector.
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