UrSnacks made its debut at SIAL China in Shanghai, with a refreshed launch of its pure freeze-dried product line.

May 18, 2026, Shanghai — Food brand UrSnacks unveiled its revamped, all‑pure freeze‑dried product line at SIAL China Shanghai, under the theme “Fruit Can Be Enjoyed This Way,” showcasing the diverse ways freeze‑dried fruits can be incorporated into everyday life and introducing a fresh brand identity.

The booth was bustling with visitors, and the brand’s popularity continues to soar.

On the first day of the exhibition, the You Ling You Shi booth drew a steady stream of professional visitors, channel partners, and industry clients. Its neatly arranged, eye-catching product wall and open‑style tasting area turned the booth into a popular photo‑op spot. From opening to closing, attendees kept coming—seeking information, sampling products, and engaging in discussions.

The Youlingyoushi booth was bustling with visitors, drawing many attendees to stop and try it out.

The Pure Freeze-Dried Series has been completely revamped, with both product performance and visual appeal undergoing a simultaneous refresh.

The centerpiece of this exhibition is the comprehensive refresh of Youyou Shishi’s pure freeze-dried product line. The series has undergone a simultaneous upgrade in both its product portfolio and packaging design—featuring a bolder color palette, more intuitive product information, and a younger, more dynamic brand identity—significantly enhancing its visibility on store shelves and at point-of-sale displays.

The Youlingyoushi Pure Freeze-Dried Series has unveiled its new packaging, with a comprehensive upgrade to its visual identity.

“Fruit Can Be Enjoyed This Way Too” — Extending the Concept from Snack to Lifestyle

Centering on the exhibition’s theme, You Ling You Shi expands freeze‑dried fruit beyond traditional snacking occasions to embrace a wider range of everyday moments: ready to eat straight from the bag, or rehydrated with water for a refreshing drink. Tea, yogurt‑and‑cereal pairings, and light, meal‑ready snacks—each way of enjoying them conveys to consumers that freeze‑dried fruit is more than just a snack; it’s a light, convenient lifestyle choice that seamlessly fits into everyday life.

UrSnacks showcases a variety of ways to enjoy freeze-dried fruits on-site, unlocking more everyday occasions for fruit snacks.

Channel partners have responded positively, and expressions of intent to collaborate continue to pour in.

Professional attendees from the retail, e‑commerce, convenience store, and distribution sectors have shown keen interest in the product upgrades and scenario‑based presentations of the pure freeze‑dried series. Meanwhile, Youyou Youshi’s supply-chain expertise and OEM customization services in the freeze-dried fruit sector have also drawn numerous food companies to engage in discussions on raw-material procurement and contract-manufacturing partnerships.

There were on-site in-depth discussions with channel partners, and the feedback on collaboration was positive.

Regarding having both zero and food

Founded in 2016 and headquartered in Quanzhou, Fujian, Youlingyoushi is a food company with deep expertise in the freeze-dried fruit sector. The company integrates R&D, production, and brand management, operating the omnichannel freeze-dried snack brand “Youlingyoushi” and the premium, region‑specific freeze-dried fruit brand “Youge Guoyuan.” Its product portfolio encompasses freeze-dried fruit snacks, freeze-dried fruit ingredients, and OEM customization services.

On the consumer side, UrSnacks continuously innovates around high‑quality snacks and youth‑oriented consumption scenarios, offering consumers delicious, convenient, and light‑on‑the‑wallet everyday snack options. On the supply side, leveraging its proprietary supply chain system and robust raw‑material management capabilities, the company provides global food manufacturers with stable, premium freeze‑dried fruit solutions.