UrSnacks made a splash at the Mingming Is Very Busy Changsha Music Festival, showcasing a diverse range of freeze-dried fruit experiences.
2025-07-15 16:17
In July 2025, UrSnacks was invited to participate in the 2025 Mingming Hen Mang Changsha Music Festival, making its debut at the event with an interactive experience booth. Centered around two key interactive offerings—tasting freeze‑dried fruits and sampling freshly squeezed freeze‑dried juices—the brand showcased how freeze‑drying technology enhances texture, convenience, and versatility in consumption.
In July 2025, UrSnacks was invited to participate in the 2025 Mingming Hen Mang Changsha Music Festival, where it showcased an interactive experience booth. Centered around two key interactive offerings—tasting freeze‑dried fruits and sampling freshly squeezed freeze‑dried juices—the brand highlighted the product attributes of its freeze‑drying technology, emphasizing texture, convenience, and versatile ways of consumption.
Amid fluctuating weather, on-site interactions remain as lively as ever.
During this year’s music festival, Changsha experienced highly variable weather, with scorching sun alternating with sudden downpours. Despite the ever-changing conditions, audience enthusiasm remained high, and the overall atmosphere stayed vibrant. For UrSnacks, this appearance was not only a platform to showcase the brand but also an important opportunity to engage with consumers in youthful, experiential settings.
Experience Booth: From tasting to brewing, expanding awareness of freeze-dried products.
At the event, UrSnacks offered two types of interactive experiences centered around freeze-dried fruits.
First is the freeze-dried fruit tasting experience:
On-site, a variety of freeze-dried fruit products were available for attendees to sample, allowing them to savor the crisp texture and fresh‑preserved flavors of freeze‑dried fruit amid the festival atmosphere.
Second is the freeze-dried, freshly squeezed juice experience:
The brand prepared freshly made juices on-site using freeze‑dried mango, dragon fruit, apples, and other ingredients, offering attendees a more tangible understanding of how freeze‑dried fruits can be used in ready‑to‑drink applications and broadening their awareness of the diverse ways freeze‑dried products can be enjoyed.
Many attendees reported that the ready-to-drink format of freeze-dried fruit has broadened their understanding of the product and provided a more intuitive grasp of the applications of freeze-drying technology.
Moving beyond traditional settings to connect with younger consumers.
For UrSnacks, this music festival was not only a platform to showcase the brand but also an in‑person opportunity to engage directly with end consumers. By offering immersive, real‑world experiences, the brand gained deeper insights into what young consumers value most: healthy snacks, convenient consumption, and fresh, vibrant flavors.
These authentic on‑the‑ground insights will continue to inform and drive UrSnacks product development and process innovation. Looking ahead, the brand will keep exploring the potential of freeze‑dried fruits across an expanding range of consumption occasions, extending its offerings from traditional snack settings to more diverse lifestyle contexts—such as beverages, light meals, and outdoor activities.
Special Thanks
We extend our heartfelt thanks to the busy organizing team of Mingming for their professional support in ensuring a smooth event despite the ever-changing weather, and to every visitor who stopped by the UrSnacks experience booth to sample our offerings and engage in meaningful conversations. Moving forward, UrSnacks will continue to deliver richer product experiences and forge even closer connections with consumers across diverse contexts.
Please send an email immediately to stay in touch with our work.
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