UrSnacks has entered Thailand’s core durian-producing region to implement origin‑traceability and strengthen source‑level control over freeze‑dried raw materials.

In July 2025, during Thailand’s durian harvest season, the founder and CEO of UrSnacks, accompanied by the core team, traveled to Thailand to conduct on-site origin‑traceability inspections at the brand’s long‑term partner durian farms and raw‑material processing facilities. The team carried out field assessments across key stages—including orchard fruit selection, harvesting standards, initial raw‑material screening, pulp processing, and cold‑chain logistics—further strengthening the quality‑management foundation for freeze‑dried durian ingredients.

Thailand’s eastern growing region is one of the country’s key durian-producing areas, with the harvest season typically running from April to July. According to publicly available data at the time, Thailand’s durian output was on an upward trajectory in 2025. Against this backdrop of rising production, ensuring consistent raw-material quality, controlling harvest ripeness, and optimizing cold-chain coordination have become critical priorities for brands seeking robust source‑level quality control. Youyou Shishi has chosen to venture deep into the producing regions during the harvest season precisely to identify, at the very source, premium fruit varieties best suited for freeze‑drying, thereby laying a solid foundation for the quality of its finished products.

During this traceability process, the team focused on examining the raw-material management procedures in the partner production regions, covering orchard selection, assessment of harvest maturity, hygienic requirements for primary processing, and storage and transportation conditions. Compared with relying solely on suppliers’ written documentation, on-site visits enable brands to gain a deeper understanding of the raw materials’ condition and handling practices, thereby enhancing the accuracy and consistency of quality control at the raw-material stage.

UrSnacks has long been committed to ensuring seamless quality control of durian raw materials, from the tree to the factory. In supply chain management, once harvested, durian must undergo a series of steps—including sorting, preliminary processing, pre-cooling, cold-chain transportation, and in‑plant inspection—before entering the freeze‑drying production process. Only by establishing more robust standards for factors such as fruit maturity, flavor profile, and transportation conditions can we better meet the stringent requirements of freeze‑dried products for texture, aroma, and flavor fidelity.

This initiative to trace the origin of Thai‑sourced ingredients is a key component of Youlingyoushi’s efforts to build a fully transparent, end-to‑end supply‑chain traceability system. By continuously refining its management of raw‑material sourcing, harvest‑batch tracking, and quality‑control protocols at critical stages, the brand is steadily enhancing the transparency and stability of its durian‑supply chain. For Youlingyoushi, origin‑based traceability is not a one‑off audit but an integral part of upstream governance and long‑term quality‑building.

Looking ahead, You Ling You Shi will continue to deepen its collaboration with Thailand’s premier durian-producing regions, further refining its end-to-end quality-control system from raw materials to finished products. With a more stable supply of premium ingredients and robust supply-chain management, the company aims to deliver freeze-dried durian products that consumers can trust.

Regarding having both zero and food

UrSnacks was founded in 2016 and is headquartered in Quanzhou, Fujian. It is an innovative company dedicated to operating a freeze-dried fruit brand and providing food‑tech supply chain services. The brand continues to deepen its expertise in the freeze‑dried fruit sector while steadily advancing direct sourcing of raw materials, origin‑based traceability, and the establishment of a robust supply‑chain quality‑management system.