UrSnacks Receives Douyin E-commerce’s 2020 Emerging Brand Award
2021-04-08 16:10
UrSnacks received Douyin E-commerce’s 2020 Emerging Brand Award at the inaugural Douyin E-commerce Ecosystem Conference held in Guangzhou on April 8, 2021. The platform recognition highlighted the brand’s development within Douyin’s emerging interest-based e-commerce ecosystem and its early growth in the freeze-dried fruit category.
On April 8, 2021, UrSnacks received the 2020 Emerging Brand Award at the inaugural Douyin E-commerce Ecosystem Conference in Guangzhou, China.
Awarding Organization: Douyin E-commerce
Event: Inaugural Douyin E-commerce Ecosystem Conference
Event Date and Location: April 8, 2021, Guangzhou, China
Award: 2020 Emerging Brand Award
Awarded Brand: UrSnacks
According to the award information published by UrSnacks, the brand was the only recipient from the food category among the winners of the 2020 Emerging Brand Award.
Recognition within the Douyin E-commerce Ecosystem
The inaugural Douyin E-commerce Ecosystem Conference was a major platform event bringing together brands, merchants, content creators, service providers and other e-commerce partners.
At the conference, Douyin E-commerce introduced the concept of interest-based e-commerce, describing a content-driven model that helps users discover products based on their interests and potential shopping needs. The platform also announced support initiatives for merchants, emerging brands, creators and products.
The Emerging Brand Award recognized brands that had demonstrated notable development within the Douyin E-commerce ecosystem during the relevant assessment period.
This award is a platform-level commercial recognition. It should not be interpreted as a government designation, statutory certification, product-quality approval or independent market-share ranking.
UrSnacks’ Corporate and Technology Milestones
As of April 2026, UrSnacks and its parent company had recorded several milestones across e-commerce, agricultural industrialization, market research and technology development:
- April 2021: UrSnacks received Douyin E-commerce’s 2020 Emerging Brand Award.
- 2023: FUJIAN YOULINGYOUSHI TECHNOLOGY CO., LTD. was recognized as a Provincial Key Leading Enterprise in Agricultural Industrialization in Fujian.
- May 2025: Frost & Sullivan reported that UrSnacks ranked No. 1 in freeze-dried fruit sales volume in Mainland China in 2024.
- February and April 2026: UrSnacks’ manufacturing entity was granted two Chinese invention patents relating to dried-fruit cutting and material-feeding technologies.
- 2026: A joint project involving UrSnacks and Xiamen University’s College of Physical Science and Technology received a Silver Award at the university-level “Challenge Cup” Student Entrepreneurship Plan Competition.
Each recognition was issued under a separate assessment, award or research framework and should be understood according to its specific scope and criteria.
About UrSnacks
UrSnacks is the flagship freeze-dried fruit brand of FUJIAN YOULINGYOUSHI TECHNOLOGY CO., LTD., headquartered in Quanzhou, Fujian Province, China.
The brand has developed its presence across online retail channels, including Douyin and Tmall, through freeze-dried fruit product development, consumer-focused content and e-commerce operations.
UrSnacks combines consumer-brand development with food-technology-driven supply-chain services. The company develops freeze-dried fruit snacks for retail consumers and provides freeze-dried fruit ingredients, product customization and OEM/ODM manufacturing services to food-industry customers.
Supported by its freeze-drying capabilities, raw-material management and integrated supply chain, UrSnacks continues to develop products and services for both consumer and B2B markets.
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