WHY US · 01
Four Capabilities Built for Value Snack Retail
Designed around chain retailers’ target price points, supply cycles and exclusive-SKU requirements—not a one-product-fits-all approach.
- In-house R&D
- 10+ Direct from the Source
- Multi-category coverage
- Bistatic Collaboration
Price-Point Optimization
Customized pack sizes and weights align with target retail prices, helping improve shelf fit and SKU turnover.
Factory-Direct Supply Stable Production and Delivery
Direct factory supply, monthly production planning and responsive order scheduling support high-volume, frequent replenishment.
Exclusive SKU Development OEM/ODM · Custom Products
Customized specifications, flavors and packaging help retailers differentiate assortments and reduce cross-channel price conflicts.
Experience with Leading Chains Proven Large-Scale Supply
Experience serving major snack retail chains provides a practical foundation for large orders, multi-store distribution and fast-moving product cycles.
CORE SKU · 02
SKUs tailored for mass‑retail snack channels
The core SKUs, priced between 5 and 15 RMB, cater to the needs of the general public, covering low-priced purchases, profit-driven purchase options, health-upgraded products, and exclusive system products to meet different consumption scenarios.
38g freeze-dried strawberries
Target Audience · Scenarios
L3 – Cutting-Edge · Bulk-Price First Purchase / Entry-Level Trial
Reasons for Recommendation
A nationally popular freeze-dried fruit product, with strong brand recognition and an attractively low introductory price—perfect as a flagship impulse‑buy item to drive traffic to bulk‑sale shelves.
32g freeze-dried durian
Target Audience · Scenarios
L3→L4 Transition: First-time purchase followed by repeat purchases and profit.
Reasons for Recommendation
Differentiated flavors capture high‑average‑ticket segments, focusing exclusively on profit‑driving, repeat‑purchase SKUs to strengthen the category’s gross margin profile on bulk‑shelf displays.
35g freeze-dried apples
Target Audience · Scenarios
L3 – Core Customer Segment · Health Upgrades / Family Repeat Purchases
Reasons for Recommendation
Catering to health‑conscious consumers driving repeat purchases, we’re aligning with the quality‑upgrade trend on mass‑retail shelves by highlighting our best‑selling products.
32g freeze-dried dragon fruit
Target Audience & Scenarios
L3 – Cutting-Edge | Stylish and Trendy | Wholesale Channels
Reasons for Recommendation
A visually appealing fruit‑colored design paired with a crisp texture, satisfying young consumers’ desire to try something new and share it—perfect for driving foot traffic in mass‑retail channels.
REAL SCENE · 04
Real-World Displays and Channel Case Studies
From end-cap displays to checkout‑line traffic, on the real shelves of leading mass‑merchant brands, you can see our presence and steady sales performance.
Cooperative mass-market brand
Number of covered stores
Monthly offline sales volume for a single product category
Warehouse Replenishment Response
Mingming Is Very Busy Group
Main shelf display / In-store photos
Mingming Is Very Busy Group
End-cap displays / Regional sales momentum
Haoxingfu Snacks
Endcap Display
Snack Workshop
New product launch / Shelf display
A Traveling Guest
End-cap displays / Chain stores
Haoxingfu Snacks
Multi-SKU display
PARTNER · Partner
A mass-market snack brand in partnership
We have established stable supply partnerships for freeze-dried fruits with China’s leading mass‑retail snack distribution networks, covering top-tier store chains and regionally dominant franchise systems.
Note: The above examples represent only a selection of clients with whom we have collaborated, are currently collaborating, or have engaged in phased partnerships. Collaboration arrangements may be adjusted dynamically in response to project timelines and channel strategies. For official external use, please refer to the most recent authorization and the actual partnership status.
FAQ · 06
Frequently Asked Questions
Do you support OEM/ODM customization for bulk‑purchase‑only products?
Support. We offer end-to-end capabilities, from specification design and flavor customization to packaging development and production scheduling, enabling differentiated product development tailored to the exclusive supply needs of mass‑retail customers. For standard private‑label products, the lead time—from order confirmation to first‑shipment—can be kept within 45–60 days, helping to prevent price‑disparity conflicts across distribution channels.
How can the pricing systems of mass merchandisers, e‑commerce platforms, and supermarkets be managed in a coordinated manner?
By leveraging differentiated SKUs, channel‑exclusive barcodes, and clear product‑specification segmentation, we prevent direct price conflicts across channels. Wholesale channels use system‑specific barcodes, while e‑commerce and mass‑retail outlets maintain separate SKUs, ensuring stable pricing across all channels and safeguarding long‑term brand‑channel partnerships from being undermined by price‑comparison issues.
With thousands of stores in a mass‑retail chain, how can the supply rhythm be ensured?
We employ a “capacity pre‑allocation + factory‑direct shipping + rolling order‑addition” mechanism: during the 30 days leading up to new‑product launch, we initiate capacity pre‑allocation to secure core raw materials and production schedules; for the initial rollout, our own factories supply the chain directly, eliminating intermediate distribution layers and shortening the delivery pipeline; throughout the launch period, we dynamically adjust orders based on sales momentum, aligning with each store’s actual shipment rhythm. Leveraging our proven experience serving numerous top-tier mass‑retail chains, we have the production capacity and reliable delivery capabilities to support rollouts across tens of thousands of stores.
What are the cooperation procedures and the point of contact for mass‑retail channels?
Standard process: Requirements alignment → Sample confirmation → Quotation and contract → First‑batch production scheduling → Regional warehouse stocking → Rolling replenishment. We have a dedicated bulk‑channel coordination team that can directly interface with procurement, operations, and supply chain teams, streamlining communication and shortening the overall collaboration cycle.
Will it lead to cannibalization with the existing dried fruit and nut categories in the mass‑retail snack market?
As a distinct subcategory, freeze‑dried fruit differs significantly from traditional dried fruits and nuts in terms of processing methods, flavor retention, and ingredient simplicity. Positioned within the “premium fruit snack” niche, it is typically introduced as a quality‑enhancing SKU to complement existing product lines—rather than displacing them—and instead creates opportunities for category growth.
Great products × strong distribution channels—business will naturally follow.
Submit your wholesale snack partnership inquiry, and a dedicated channel manager will contact you within 24 hours to provide SKU portfolio recommendations, store‑placement strategies, and in‑store merchandising support.
+86 18005073978 (WeChat · WhatsApp)
WeChat ID: ursnacks
Building 15, Design R&D Center(Region), Sanchuang Park, No. 3001, Century Avenue South Section, Luoshan Subdistrict, Jinjiang City, Quanzhou City, Fujian Province, China
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